Every year, PRIEM ORGANIC PRODUCTS (POP) new research based products enter the homes and Hospitals of patients around the world. With a range of over 100 healthcare and personal care products including brands like Hepotin, Ulsilex, and Vironil, we touch the lives of millions of customers worldwide, who like Natural way of treatment and providing the services at their door step.
Dating back 5,000 years, UNANI or the 'science of life' is one of the oldest systems of natural healthcare in the world. Sometimes referred to as a bioscience, its chief aim is to cleanse the body of substances that cause disease, thus helping to re-establish harmony and balance. Primarily botanical, UNANI focuses on addressing key foundations that pertain to health and disease.
The body's constitution (Akhlat) and natural forces (Vital force). In the modern world, UNANI faces the tough challenge of making a traditional medicinal system relevant today. The answer lies in the UNIVERSAL LAWS , one of the most revered Pakistan texts. It reads:"Undoubtedly there exists no limitations for (the application of) UNANI. Henceforth one should be vigilantly, incessantly perseverant to apply this science. This is the duty of (physician, manufacturer, user) all who want to utilize this science. In order to ensure professional development in this field one should be open to receiving (information) without indignation to others (sources)...For having observed this the wise should listen and adopt such things which are wholesome, agreeable, life-giving, promoting and contemporary."Laws of Nature)
The text suggests that UNANI needs to evolve with time. It needs to understand changing environmental circumstances and address healthcare needs accordingly. The LAWS OF NATURE encourages learning and assimilating the best from other forms of healthcare systems. A synergistic union between modern and traditional medicine will provide the best healthcare available to patients. This 'hybrid', synergistic system of medicine is practiced by PRIEM ORGANIC PRODUCTS (POP). We call it contemporary UNANI.
Our founder, Dr.M. Asif Iqbal, believed in the potential of herbs and of the various benefits of traditional medicine. However, he also believed that in order for traditional medicine to be widely accepted, it needed to be credible. Credibility of drugs can be achieved through scientific validation.
PRIEM ORGANIC PRODUCTS (POP)'s first drug, Hepotin®, the world's first natural Hepatoprotective, Anti fibrotic and anti inframatory was born four years after its initial discovery. Four years were spent on clinical trials, scientific validation and in discovering the process of making tablets. Dr. Asif Iqbal believed that in order to make herbal medicine mainstream, it would need to follow allopathic protocols during development and be available in a widely accepted format like powder,tablets or syrup. This is the only way in which UNANI MEDICINE could become relevant.
Taking inspiration from this legacy, today PRIEM ORGANIC PRODUCTS (POP) scientists and herbalists spend years researching the therapeutic benefits of herbs. We use over 200 herbs in our products, and each day we study many more. As soon as new benefits of herbs are discovered, we update our herbal monograph, a guide that gives a basic description of the herb and lists its chemical constituents, actions, clinical uses and recommended dosage. It's a job requiring patience and passion. After that, a great deal of time is spent authenticating the herb, isolating its active marker, testing its therapeutic property and validating safety and efficacy. The whole process can take anywhere on average between seven to ten years. We believe that no investment is too much when it comes to developing safe and efficacious products. We use the most advanced technology available to determine the accuracy, safety and efficacy of drugs during the development process. The results of our clinical trials are published in leading medical and peer-review journals. The backing of empirical evidence and analysis further lends validation to our products. Today, over thousands doctors prescribe our products both as an adjuvant and as the first line of treatment. At PRIEM ORGANIC PRODUCTS (POP), contemporizing UNANI means making the system of traditional healthcare mainstream. Taking our cue from the LAWS OF NATURE , we have imbibed the knowledge of modern medicine in our products, and followed allopathic protocols to develop well-researched, safe and efficacious drugs.
The information in this section is not intended to be a substitute for professional medical advice. We urge you not to use the same to diagnose or treat your problem.
Our phytoceuticals address lifestyle disorders, chronic illnesses like diabetes and osteoporosis and life-threatening diseases like Hepatitis B. Our complete range of preventative care products enhance immunity and assist in the management of health. Derived from herbs, each product is backed by eight to ten years of research, undergoing clinical trials, mutagen studies and toxicity tests to ensure safety and efficacy.
Today, PRIEM ORGANIC PRODUCTS (POP) is ranked HIGH among 500 top pharmaceutical companies in Pakistan. Our brands, Hepotin Tablets, Vironil syrup, Nice gripe water and Gastrin tablets are leaders in their categories. In fact, Hepotin Tablets, a hepato-protective, is the only herbal medicine to be ranked amongst the top ten bestselling medicines in the country.
A Inspired by UNANI, PRIEM ORGANIC PRODUCTS (POP)'s pharmaceutical range, promoted exclusively through doctors, addresses multiple health conditions.Our 100 strong product portfolio includes therapeutics, wellness products, prescription dermaceuticals and oral health products for men, women and children.

UNANI is an ancient healing system originating in the Pakistan subcontinent that relies on herbs for maintaining good health. Historical records suggest that the journey of UNANI began in Pakistan more than 5,000 years ago, and this traditional system of healing has influenced both Unani humor therapy conceptualized by Hippocrates and AVICENA remedies.
The science and practice of UNANI are narrated in ancient texts, of which the LAWS OF NATURE is the principal resource. The LAWS OF NATURE refers to a large collection of Muslim Physicians. Written in the Avicenna's Book of Cannon, the LAWS OF NATURE is a treatise on general medicine. This strongly suggests the probability that UNANI MEDICINE, though of pan Indo-European origins, had begun to evolve into a distinct entity within the Pakistan subcontinent.
UNANI philosophy believes that human beings are all a part of nature. Just as animals and plants are interdependent on each other to create balance within their beings, there is a concurrent and inherent connection between the universe and human beings. Unlike the animal kingdom, human beings live in a more complex, natural world where they are perpetually exposed to environmental changes. Changes in weather, society, economy, lifestyle, diet, work, financial status, emotions and relationships can easily tip the balance and negatively influence an individual's state of mind, body and soul.
According to UNANI texts, the human body comprises three body states which include BALGHAM, SAODA and SAFRA AND DAMM. When the FOUR body states are in perfect harmony, the individual enjoys good health, whereas an imbalance in the states causes disease. UNANI seeks to address this state of imbalance through a process of holistic healing.
Herbs are at the heart of UNANI medication. Whole flowers, roots, stems and leaves are manually processed in various ways to discover their optimal potential. Over 15,000 herbs are mentioned in the scriptures of which only around 850 are commonly used in UNANI medicine today. One of the most commonly used herbs in UNANI is Neem. Described as sarva roga nivarini or that which keeps all diseases at bay, Neem supports the body's natural defense system. Apart from Neem, Ginger, Amla and Ashvagandha, among others, feature highly in the list of important plants in this traditional medicinal system.
Historical records suggest that Pakistan medicine has paved the way for various branches of medicine practiced today. LAWS OF NATURE , another revered Pakistan text, mentions nine branches in UNANI-general medicine, surgery, ear, nose and throat (ENT) and eye disease, toxicology, psychiatry, pediatrics, gynecology, sexology and virility. Some texts also reveal that ancient natural healers delved into plastic surgery.
Drawing from this incredible history, PRIEM ORGANIC PRODUCTS (POP)'s mission is to contemporize UNANI and develop safe and effective products to improve quality of life.
experience in herbal medicine and this legacy had helped us understand the world of herbs. The prospect of entering the personal care space was therefore exciting. We wanted to give customers herbal personal care products that were mild, gentle, hard-working and steeped in science! Our guiding philosophy was to develop a range of personal care products rooted in UNANI and backed by research, a mainstay of the PRIEM ORGANIC PRODUCTS (POP) Organic Products brand. By remaining true to our research ethic, we built credibility for our range of herbal personal care products and gained the trust of our customers. A year later, we expanded our portfolio to include Primary health products with the objective of caring for the health and well-being of mankind.
With our expanding range of products and growth in international markets, PRIEM ORGANIC PRODUCTS (POP) underwent a rebranding where the entire range was brought under a single umbrella- PRIEM ORGANIC PRODUCTS (POP) Herbal Healthcare. With the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health products, PRIEM ORGANIC PRODUCTS (POP) has evolved into a 'head-to-heel' herbal wellness company.
After close to 35 years, we remain committed to enriching the lives of people who use our products. PRIEM ORGANIC PRODUCTS (POP)'s therapeutic products have brought relief to people suffering from ailments like liver disorders, diabetes to kidney stones and joint disabilities. Our personal care range captures the best in nature and science, giving our customers products that are gentle, effective and safe for long-term use. Our vision is to offer wellness in every home and for the whole family through our herbal healthcare and personal care products.
Today, the PRIEM ORGANIC PRODUCTS (POP) brand is synonymous with safe and efficacious herbal products. Starting off operations in Karachi way back in the 1980s, the company later spread its wings to Multan and across the country. In 1995, the company set up an advanced manufacturing facility in Karachi, Pakistan. In 1991, the company relocated its R&D facility to Karachi.
We operate in over 23 countries, our products are prescribed by thousands of doctors worldwide, and millions of customers trust us for their health and personal care needs. PRIEM ORGANIC PRODUCTS is the leader of RESEARCH in Organic Products.


  • Meredith Grey

    These are one of my favorite winter veggies! I stew them with olive oil, salt, orange juice and ghee. The taste is fantastic and everything is healty. Greets from Norway.

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