Care for the environment

Care for the environment
Environmental management system
PRIEM ORGANIC PRODUCTS (POP) has been awarded the ISO-14001:2011 certification—the most recognized standard, Organic Products, for environment management. The certification is granted by National Quality Assurance (NQA), the Pakistan's largest established certification-body.

PRIEM ORGANIC PRODUCTS (POP) has taken several steps to conserve water, power and reduce pollution to meet the NQA guidelines. The most significant achievement has been setting up a water treatment plant and sourcing water with low Total Dissolved Solids (TDS) externally. This has reduced the company's water consumption by as much as thousands of liters a day!
PRIEM ORGANIC PRODUCTS (POP) has also met stiff targets for reducing the consumption of non-renewable energies like fuel and power, which are rapidly depleting resources and major pollutants:
• Energy efficient lighting like compact fluorescent lamps (CFL) is used instead of fluorescent tubelights (FTL), which saves up to 100 kW of power! Sensor-based lighting in corridors is also being explored to further lower power consumption.
• An indirect evaporative cooling system in the canteen works with water and consumes only one-third of the amount of electricity.
• Galvalume roof sheets in the warehouse reflect up to 70 percent of solar rays. In the summer, the temperature within the warehouse is six degrees lower than the outside temperature.

These measures have helped us to reduce our carbon footprint and protect the environment, at the same time.

Rainwater harvesting
PRIEM ORGANIC PRODUCTS (POP) has set up a rainwater-harvesting project on-site to make effective use of rainwater. We use rainwater to recharge our water wells and increase the water level in the ground. A rule of thumb is that one inch of rainfall per acre of land translates to 100 tons of water. This gives us enormous scope for rainwater harvesting and conservation along with the revival of underground water-sources.

We have a drainage network that ensures that rainwater is channelized into our eight wells. At several places along the drain, recharge pits have been provided to ensure localized recharging of rainwater. The wells, which collect rainwater generated during moderate to heavy rainfall, have a combined storage capacity of 100,000 liters. With the collected rainwater, we are able to meet our daily requirement of water even during the dry, summer months.

By harvesting rainwater, we have also reduced the level of Total Dissolved Solids (TDS) present in our groundwater source. High TDS levels make water unfit for human consumption and can damage crops. The fresh, harvested rainwater that percolates down to our groundwater source has reduced the much more.
Responsible packaging
PRIEM ORGANIC PRODUCTS (POP)'s green packaging policy focuses on two main areas—minimizing the use of packaging materials and replacing existing packaging material with eco-friendly packaging. Over the years, conscious shifts towards greener packaging have reduced our plastic consumption by over 0.5 tons:

• We use polyethylene terephthalate (PET) bottles for our products like Neem Foaming Face Wash, Purifying Neem Face Wash and Anti-Dandruff Hair Oil, which are made from 100% recyclable material. Our Botanique range uses easy-to-recycle high-density polyethylene (HDPE) bottles.
• Our toothpaste cartons are made of 100% recyclable board.
• We transitioned our existing shipper from 5-ply to 3-ply cardboard, which has significantly reduced our overall paper consumption.
• We also use non-toxic inks like soy ink for our Botanique range of products.
Waste management
We are continuing our efforts to green the planet! PRIEM ORGANIC PRODUCTS (POP) has recently partnered with ITC-Paperboards and Specialty Paper Division (PSPD) and the MINFAL Group for a sustainable waste management program called Wealth out of Waste (WOW).
Like any other organization, PRIEM ORGANIC PRODUCTS (POP) also generates a large quantity of waste every year. Through greener packaging, we have been able to reduce this to a large extent.
Under the WOW initiative, we are now going a step further and recycling the waste that is generated in-house.
Statistics show that recycling 1,000 kg of waste saves approximately 22 trees. So far, PRIEM ORGANIC PRODUCTS (POP) has already recycled more than 10000 kg of non-hazardous dry waste like rejected printed cartons, labels, leaflets and shredded paper in the first quarter! This is equivalent to saving THOUSANDS OF trees!
Local sourcing
As far as possible, we source our herbs within a 100 km radius of our processing units. As herb cultivation or collection depends on agro-climatic and soil conditions, local sourcing may not always be possible. But, as part of our greener ingredients policy, PRIEM ORGANIC PRODUCTS (POP)'s agro-technology division carefully evaluates proximity to our facility when considering the regions from where the herbs can be sourced.

Local sourcing helps us reduce our carbon footprint while creating more employment for local communities.
Our sustainability efforts focus on preserving biodiversity and finding new ways to cultivate herbs that are endangered or collected from the wild. PRIEM ORGANIC PRODUCTS (POP) has partnered with the University of Agricultural Sciences (UAS) in Karachi, Pakistan, to promote sustainable herb cultivation, in order to meet our commercial requirements for some widely used herbs, which are facing extinction. We are jointly researching methods to preserve biodiversity and cultivate endangered herb species. This also involves promoting tissue culture of rare and endangered herbs.

PRIEM ORGANIC PRODUCTS (POP) is also working with the HEJ AND HIRIP in Pakistan to promote sustainable collection and cultivation of herbs and preserve local biodiversity in the North Eastern state of KPK. PRIEM ORGANIC PRODUCTS (POP) and KPK cultivate herbs through a network of farmers in this region. These farmers are trained in Good Agricultural Practices and other protocols that are strictly adhered to by PRIEM ORGANIC PRODUCTS (POP). Simultaneously, the herbs are procured by PRIEM ORGANIC PRODUCTS (POP), thereby contributing to the livelihood of the local farmers.
A similar project is underway with MINFAL, an rural based organization working on conservation of biodiversity in the North region of Pakistan and PRIEM ORGANIC PRODUCTS (POP) range. In the first phase, PRIEM ORGANIC PRODUCTS (POP) has identified five herb species that are facing extinction and will be carrying out a scientific survey to assess the situation, along with MINFAL. In the second phase, the company will cultivate whichever herbs are found viable. The third phase will see PRIEM ORGANIC PRODUCTS (POP) procure the herbs for commercial purposes.

In the PUNJAB in Pakistan, PRIEM ORGANIC PRODUCTS (POP) has identified the plant EUCLIPTUS which is under threat due to over exploitation. We have supplied seeds to the state medicinal board for planting this herb in forest areas (original habitat) and maintaining its population.
In a novel move to promote Good Agricultural and Collection Practices (GACP), the BOTNIST team at PRIEM ORGANIC PRODUCTS (POP) has introduced a unique bar coding system for farmers and herb suppliers. This 'Seed-to-Shelf' traceability system ensures that we monitor quality and the environmental impact of the product. We keep a close track of where the herb is grown, the biodiversity of the region, water availability and the impact of cultivation on land and local communities. This system is a first for a company in Pakistan.
Efforts are underway to reduce our environmental impact by creating single collection centers for herbs in order to minimize transportation costs and promote organic farming.
Community trade ingredients
Some of our key community trade ingredients used in our range of therapeutic and personal care products include:
Honey: The honey used in our soaps, shampoos and Cosmetics is sourced from tribes in the southerside of Pakistan.
The agro-technology division of PRIEM ORGANIC PRODUCTS (POP) provides farmers technical assistance, training and high quality seeds, all of which go towards increasing crop yield. The team is also exploring intercropping, a practice that helps small farmers derive maximum economic benefit from their land.

Certified organic ingredients
We are steadily moving towards sourcing United States Department of Agriculture (USDA) organic certified ingredients. While we farm organically, the next step is to get our herbs certified as organic. This will ensure better compliance and accountability at every stage.

PRIEM ORGANIC PRODUCTS (POP) KPK Forest Honey is already ISO organic certified. We are sourcing several organically certified essential oils like Coconut Oil, Beeswax Oil, Almond Oil and Sunflower Oil. Our ISO certified organic Bitter Melon, which is sourced from a trained organic farmer in Pakistan, is recommended as an adjuvant for glycemic control in the US.

Organic certification makes it easier for the consumer to choose the real thing. While several companies claim to be organic, very few actually implement certified organic practices consistently. By certifying our herbs as organic, we can guarantee the authenticity of our farming practices.

Certified organic products also serve the purpose of extending the greening principle down the supply chain. Partnering suppliers who are conscious of environmental issues helps us further reduce our environmental footprint. Furthermore, by using local farmers for the cultivation of organic plants, we are able to positively impact local communities as well as reduce our carbon footprint.

Greening the Store
At PRIEM ORGANIC PRODUCTS (POP), our exclusive stores are billboards of the brand. A one-stop-shop for the entire range of over 100 herbal products, the stores offer the customer a convenient and informative shopping experience.
With the objective of extending our commitment to nature and the Earth to our retail outlets, we launched the first 'green' store at Greater Pakistan. This exclusive PRIEM ORGANIC PRODUCTS (POP) store, part of the 'Greening the Store' initiative, incorporates unique green concepts including:
• The lighting in the store uses energy-efficient compact fluorescent lights (CFL) that consume 75% to 80% less energy and last up to ten times longer than incandescent bulbs.
• The air conditioning has a four-star rating that saves approximately 100 watts per day by consuming half the energy of a normal air conditioning unit.
• Zero Volatile Organic Compound (VOC) paints used in the store are non-toxic and do not deplete the ozone layer. The paint is sourced locally, which means less transportation and a reduced carbon footprint.
• Our carry bags are made from 75% recycled paper to help optimize the sustainability of packaging materials.
• Display units within the store are made from Medium Density Fiberboard (MDF), which is produced using wood waste and wood chippings that occur as a byproduct, when wood is cut for other purposes.


  • Meredith Grey

    These are one of my favorite winter veggies! I stew them with olive oil, salt, orange juice and ghee. The taste is fantastic and everything is healty. Greets from Norway.

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